Question 1

What are Facebook and Instagram paid ads?

Answer

Facebook and Instagram ads are a way to connect with your prospective buyer on both platforms. They can be images or videos, similar to how you’d normally post on Facebook or Instagram, and show up in your target demographics’ feed.

Question 2

Is it worth it to advertise on Facebook and Instagram?

Answer

Advertising on Facebook and Instagram is not only worth it, but a necessity (nowadays) for most businesses to market their products or services. Many advertisers have seen a return on investment (ROI) of anywhere from 4-8x as much as they put into their campaign.

Question 3

How do you advertise on Facebook and Instagram?

Answer

Set up your Facebook Business Manager, Ads Manager, and company page. Add your billing details and start setting up your campaigns, ad sets with targeting parameters, and crafting your ads.

Question 4

How much does it cost to advertise on Facebook and instagram?

Answer

The cost of advertising on Facebook and Instagram will vary based on a variety of factors. Typically, for ads run on Facebook, the cost per click (CPC) is $2 or less. Ultimately, though, it really depends on your campaign, objective, targeting, what you are promoting, your CTA, and how your ad copy and creatives are resonating with your audience.

Question 5

Do I need a Facebook page to run ads?

Answer

Yes! You need to have a Facebook page (preferably your company’s page) to run ads on Facebook. If you want to run ads on Instagram, you can set up your Instagram account and connect it to your Facebook Ads Manager.

Question 6

Can you run Instagram ads without a Facebook page?

Answer

Yes! You can simply connect your Instagram account to your Facebook Ads Manager.

Question 7

How do I advertise my small business on Facebook?

Answer

Facebook has a variety of tools to help you advertise your small business. You can set your budget smaller (at first), A/B test ad copy and creatives, and choose a target audience that is specific to the people you want to reach to promote your business on Facebook and Instagram.

Question 8

Does Facebook advertising work for small businesses?

Answer

It sure does! We advertise for tons of small businesses like yourself and see fantastic results. Check out some of our case studies for insights into tips and tricks to run your Facebook advertising campaigns.

Question 9

What is the most effective way to advertise on Facebook?

Answer

This all depends on your goal. If your goal is to generate sales, then you should choose a lead generation objective. If your goal is to increase followers, you can do this by creating a like/follow campaign aimed at generating followers to your Facebook company page. A combination of well thought out targeting, objectives, and ad copy and creatives that speak to your target audience is a winning combination.

Question 10

What is the best day to advertise on Facebook?

Answer

There is no best day, however you can choose a certain day and time to run your ads if you’d like. However, this is not advised because it will significantly decrease your reach and impressions served.

Question 11

How long does it take for Facebook ads to work?

Answer

Typically, we see consistent results in 3-4 months. This is highly dependent on your sales cycle (how long it takes for you to close a lead), what you are promoting (a downloadable guide, a webinar, a demo, a product, etc.), and what you sell your product or service for, who your target audience is, and what creatives and ad copy is resonating.